Frum Tha Ground Up – Alicia Keys and Giving

Frum Tha Ground Up was a Jacksonville based youth iniative, with Alicia Keys serving on it’s board. They were looking to take the organization to the next level and wanted to revamp their presence online. I was brought in to help the team at Hardball design and build the new digital presence for FTGU, but the project ended up being so much more than that!

On top of simply redesigning their site, we put together and implemented strategies and tactics concerning user content generation, message boards, and tying in real world events to online. ( “Social media” in 2004. 🙂 )

This site ended up becoming a SXSW finalist, won countless of other awards, and helped to procured addtional funding from sponsors to aid the youth and other initiatives.

I will always look back at this project with thanks.