It seems as though every large corporation uses Sharepoint, but nobody is really happy with the ui/ux of it. It was the same case with Availity, so we decided to redesign the Employee Benefits section of the Sharepoint. Here was the old layout…
JaxLive 2005 was created to support the Super Bowl party hosted by Alicia Keys. After the success of FTGU, I was given the opportunity to work on another project that incorporated a lot of illustration, animation, and music, during a very short turn around time.Sadly, it has been wiped from the Internet for the most […]
Frum Tha Ground Up (FTGU), a youth initiative based in Jacksonville, embarked on a journey to enhance its online presence and engage a younger audience. This case study explores the collaboration between FTGU and Hardball Creative to redesign the organization’s digital platform, emphasizing the significance of youth outreach and digital transformation. Targeting a Youthful Audience […]
The King of Fighters XII was hurting in terms of having a mainstream community that was excited about the game. They had a flashy site, shareable widgets that created user engagement, a great contest with $10,000 in prizes, but still, nothing but crickets. The game was about a month away, and still had only 600 […]
Nostalgia is a traditional RPG for the Nintendo DS, from the makers of Final Fantasy III and IV on the DS. The digital marketing budget for this game was extremely limited, as was the promotional time.Given these restraints, our first mission was to reach out to advocates of the Ignition brand, and build off those […]
Muramasa: The Demon Blade is a niche title for the Nintendo Wii. It received a multitude of awards from the gaming press, but like many titles, had the difficulty of meeting sales expectations amidst a very limited marketing budget. Ignition proposed that I work on this title and see what I could do with no […]
The bank industry has been enduring a turbelent storm for quite some time now. Everbank, however has been able to prosper by investing in foreign currencies during times when the US dollar waned. To capitalize on this, Everbank needed a digital campaign to expose it’s foreign investment plans to its audience.I designed and developed multiple […]
Pink Flamingo Day was Bealls’s first foray into social media. Before, there was no Bealls social media presence. But with this promotion, all that changed.With this one project contributing to over $270,000 in in-store sales over a 3 day period, “Pink Flamingo Day” was a huge success, and has since become a regular event for […]
Jacksonville and the Jacksonville Jaguars were going through a very tough time. Fan pride was extremely low in the city, the stadium was not selling enough seats for the games to be broadcasted, and the fans were feeling neglected by both the Jaguars and the city itself. Touchdown Jacksonville is the remedy for all of […]