By adopting the WCAG 2.0, Level A and Section 508 compliance standards, JEA prioritized inclusivity in its digital presence.
This case study explores my time with the gaming startup, The Brag House, and how I was tasked with addressing product ownership, project management, and UI/UX challenges. With a strong reputation in the nonprofessional college esports arena and successful partnerships with renowned entities like McDonald’s and Coca-Cola, The Brag House sought to enhance user engagement, […]
Jax Creators is a side project, that is essentially a spin-off of GAAM, focused directly into the creator community of Jacksonville. This started in May of 2023, and has already grown into a substantial, healthy community!
Florida Blue Dental is an entity that has numerous stakeholders, but all aligned in wanting the best experience possible for the users.This was one of those projects that afforded us the time and resource to conduct true user studies, and devote time to accessibility, on top of the standard concerns for usability and experience.Below is […]
McDonald’s embarked on the launch of their McCafe line in a fiercely competitive coffee industry. This case study examines the creative and strategic approach employed to differentiate McDonald’s from competitors while adhering to a tight budget. Happinated: Engaging the Target Audience through Interactive Gaming We recognized early on the crossover between the growing female gamer […]
The GAAM Holiday Nerd Market started as another off-shoot of the GAAM Show, with the purpose of supporting the creators and small businesses in our community and culture.This event was branded with idea of marring the holidays and nerd culture together visually (hence the font selection, color palette, and pixelated items), as well as from […]
The Carolina Claims app was developed to streamline the claim filing process, benefiting both users and insurance employees. This case study investigates the app’s design and implementation, emphasizing its transformative impact on the claims management domain. Simplifying Claim Documentation and Agent Selection The Carolina Claims app harnessed the capabilities of the device’s camera and GPS […]
Space GAAM was our biggest production to date. The cosplay cast was almost as huge as the theme! 😀As with each GAAM Show, a new theme was created, with content and branding to match and align with the theme.”However, with a move to a new venue, that was over double the size of the previous, […]