JEA – Becoming Accessible and WCAG Compliant
By adopting the WCAG 2.0, Level A and Section 508 compliance standards, JEA prioritized inclusivity in its digital presence.
Case Studies
The Brag House
This case study explores my time with the gaming startup, The Brag House, and how I was tasked with addressing product ownership, project management, and UI/UX challenges. With a strong reputation in the nonprofessional college esports arena and successful partnerships with renowned entities like McDonald’s and Coca-Cola, The Brag House sought to enhance user engagement, […]
Jax Creators
Jax Creators is a side project, that is essentially a spin-off of GAAM, focused directly into the creator community of Jacksonville. This started in May of 2023, and has already grown into a substantial, healthy community!
Florida Blue Dental
Florida Blue Dental is an entity that has numerous stakeholders, but all aligned in wanting the best experience possible for the users.This was one of those projects that afforded us the time and resource to conduct true user studies, and devote time to accessibility, on top of the standard concerns for usability and experience.Below is […]
Happinated – Gaming & Social Media Driving Awareness, Affinity, and Adoption
McDonald’s embarked on the launch of their McCafe line in a fiercely competitive coffee industry. This case study examines the creative and strategic approach employed to differentiate McDonald’s from competitors while adhering to a tight budget. Happinated: Engaging the Target Audience through Interactive Gaming We recognized early on the crossover between the growing female gamer […]