A few months back, Swisher was look for new and creative ideas to connect to their customers. One of the ideas we pitched to them was creating a game online, where we would not only provide an entertainment value, but also provide opportunities for product placement, data mining, and coupon distribution. They loved the idea!

One of the concepts that they wanted fleshed out was a modern Leisure Suit Larry style web game. Not only would this be appealing to gamers, but also there’s a throwback/retro love for some of the older demographic. Tons of pop culture references woiuld help keep the game fresh (the main character was inspired by Seth Rogan, the club would have been styled to be more like the one from Knocked Up, and one of the bouncers might look a little familiar to you, too.;)

Also there would have been opportunities to pull in data from facebook to populate certain areas with your friends, send gifts from the game, see what the characters of the game were tweeting….tons of social marketing opportunities with trackable goals.

So here are some of the early concepts. Take a look, let me know what you think, if it would have been a great idea, a horrible idea, etc. And yes, one character was in homage to Patrick Swayze from Road House. Cuz that movie is awesome.