Starcraft 2 isn’t the most visually impress site ever made, and to be honest, there’s nothing really flashy or bleeding edge about it. But it’s simple, and works really well.

1) They want to sell copies of the game. Home page offers multiple ways to purchase the game NOW, and doesn’t confuse the customer with other paths. Those options are the primary funnels they want you to go through. Notice how to even continue to the community site, you must click a much smaller and out of the way button on the top.

2) The “secondary” homepage is set up like a portal. One of Starcraft’s strengths has always been it’s community. And this design is set to capitalize on that strength.

3) This layout also enables easy updates (that can happen extremely often) and searchable content.

4) The design is consistent with the brand.

Overall, I like it. What do you think about it?