Wowzers. I didn’t expect this from the Kane and Lynch 2 site. From a designer’s perspective, I’m gonna say whoever did this was either very brave or just insane. The use of video is cool, and may end up bringing players in, but I’m not sure if it captures the grity feel of the game. Users on the web may feel that it’s just crappy video (I could be wrong).

They definitely get the point across that they want you to download the demo “NOW” and they want you to preorder “NOW”, and the higher quality video embedded within the menu area itself is smart, as it pulls attention to the nontraditional menu itself, and almost forces the user to use it.

For those that like something a little more conventional, they were clever enough to embed a secondary tree like menu towards the bottom of the site.

I do think it’s kind of “odd” (not bad mind you) that there’s so many clean lines and  geometric based design for a game that’s supposed to be so gritty, but hey, it works. I would have loved to see them play around with digital artifacts and censor bars.

But anyways, it’s got pink. And pink in design is always cool. So there’s your inpsiration.

Kane & Lynch 2 :: Dog Days – KaneAndLynch.com