Wow. I’m feeling just about everything that’s being done for Scott Pilgrim in regards to marketing and tie-ins.
I’m glad to FINALLY see web designers/developers taking more cues from actual game design in their tactics and strategies. This really is a simple microsite, but it’s SO well done and thought out!

Having a simple “click for more info”, “MEH”. Actually attributing points to each click and creating 1)a meta game for interacting with the ad and 2) using nostalgic and positive sound effects to re-enforce each interaction creates a positive brand experience. What other trailers have you interacted with and then had an “ACHIEVEMENTS” ranking at the end, pushing you to go through the trailer AGAIN? GENIUS.