Sites like this is why flash isn’t going away. Is this going to rank well in SEO? No. But it’s not meant to. Sites like this are an EXPERIENCE.
On top of the great visual presentation, it makes wonderful use of social media, by bringing fans into the experience, by using THEIR submissions and votes as content. There’s also Facebook and Twitter integration, if you’ve heard of those tiny social platforms. 
Check it out before this site goes away. And here’s to a good fight on July 3rd!
I know, the ripped paper thing has been done to death. as has wood backgrounds, but this still looks good! And something else that Paul has to really well, and I don’t know if this is on purpose or not, but to push free iMacs on the homepage of his site is definitely a big draw. Can you really get a free iMac? I don’t know? But he has added a list of winners from both the U.S. and the U.K., and has subliminally told us to trust him.
So maybe I’m more inspired by his content strategy, rather than the design itself. But at the end of the day, i remember him as the guy who designed the cool ripped paper/wood site that had the free imacs, and that means he’s stuck in my memory, which is good. He’s escaped being just another designer’s site. Great job. Now if he’d only put some of his actual work on the home page….
This site for Spreads (an app for the IPad) is great! The popping of the paper is something that i haven’t seen pulled off to well in the past. Is it an effective site? Visually, yes. Business wise, eh. The sign up is aaaaaaaall the way at the bottom, but damn if I don’t like the simplicity and creativeness of this design. 